More information on this program ---


San Francisco, CA (PRWEB) November 4, 2005 -- Alexander Book Co. a locally owned, independent bookstore serving downtown San Francisco announced on Earth Day, April 22, 2005 that they would plant a tree every time a customer made a purchase. Eighteen months later, Alexander Book Co. has helped plant 48,000 trees. “We chose this endeavor because of the twenty million trees cut down each year on average over the last three years to meet the needs of the American book industry, says Michael Stuppin, President of Alexander Book Co. As a small independent bookstore serving the downtown San Francisco Community, we are trying to set an example for the book industry to follow.”

Alexander Book Co. will utilize Trees for the Future (TFTF), a non-profit organization planting trees around the world in communities struggling with severe problems related to deforestation. “At the end of each month, we would make the necessary donation to TFTF. Our current goal is to help plant 60,000 trees,” said Michael Stuppin.

Wangari Maathai, the 2004 Nobel Peace Prize winner said, “Why not plant the trees? I thought. It seemed reasonable and doable. Anybody can dig a hole and put a tree inside and water it and nurture it. Something wonderful happens when you plant a seed.”

For more information regarding Trees for the Future, please see their website at: http://www.plant-trees.org

Trees for the Future - Act Locally, Plant Globally
Planting millions of trees each year all over the world.

Article from:
Bookselling This Week: Alexander Book Co. Grows in Unexpected Directions - April 20, 2005

Click here to go to the article